About David Cox

Transforming organizations through customer experience for over 20 years

My Story

I began my career as a Chartered Accountant before moving into transformation and customer experience leadership. At ONO in Spain, I helped shift the company from an acquisition-driven startup into a customer-focused challenger to Telefónica. That experience ignited my passion for CX — and for the last 20 years I’ve worked with leading organizations worldwide to embed customer centricity at their core.

My Approach

I’ve developed a proven 3-phase framework:

1. Fix the Pain – Remove friction by addressing the biggest sources of dissatisfaction.

2. Create the Love – Build branded, emotionally engaging experiences that customers rave about.

3. Align the Culture – Ensure employees live and breathe the customer promise every day.

My Experience

I’ve partnered with Vodafone, Ooredoo, Bupa, DAZN, Banco BV, Nextel and more, driving measurable improvements in loyalty, churn, and growth. My blend of financial discipline and CX expertise ensures every transformation links directly to business performance.